I've been thinking a lot lately about decisions and choices.

I was chatting with a young startup enthusiast recently and they made a comment that struck me. It was something along the lines of "kill yourself for a few years now and you'll be set for life later."

This type of sentiment about startups is pretty rampant these days. The funny thing is, I don't think it used to be. When I speak to older generations about entrepreneurship the general sentiment is that you're better off getting a steady job. Obviously the advent of the web startup with the extremely low barriers to entry and initial capital requirements has a great deal to do with this. On a relative basis, it's pretty easy these days. The problem is ... while it maybe “easy” to code up a website, it's not easy to make it a viable business.

Startups are hard!

I hear this a lot from a lot of the people in the circles I have been traveling in lately. Thereseemsto be an impression in the startup community that somehow startups have the market cornered on hardness. The funny thing is most of the time I hear this from folks that have spent there career in startup mode. This includes both long time entrepreneurs and kids right out of school getting into their first startup. This idea that somehow startups are the hardest thing you'll ever do is a bit near sighted.You know what's hard?